Siddharth Prusty

Siddharth Prusty

PhD Student, Fuqua School of Business, Duke University

Biography

I am a PhD candidate in Quantitative Marketing at Fuqua School of Business, Duke University. My research focuses on policy analysis in digital marketing and sustainability.

In my job market paper, I seek to improve position auctions in retail media (e.g., sponsored listings). Using novel impression-level data obtained from an online retailer, I develop an approach to simultaneously improve retailer profits and advertiser surplus over status quo position auction mechanisms. In another stream of research, I study the market for sustainable products, showing how consumers' heterogeneous preferences for sustainability could produce counter-intuitive insights regarding prices, profits and consumer surplus. A subsequent paper considers regulation of sustainable products.

I employ methods from structural modeling, analytical modeling, machine learning, and operations research, to address problems of interest. My research has been published at Marketing Science and the Proceedings of Machine Learning Research.

I am on the 2025-26 academic job market.

Interests
  • Retail Media
  • Ad Auctions
  • Mechanism Design
  • Sustainability
  • Regulation
Education
  • PhD in Quantitative Marketing, 2026 (Expected)

    Fuqua School of Business, Duke University

  • MS in Operations Research, 2020

    IEOR Department, Columbia University

  • B.Tech in Electrical Engineering, 2016

    Indian Institute of Technology, Kanpur

Publications

  1. Sustainable Consumption: A Strategic Analysis, with Wilfred Amaldoss, Forthcoming in Marketing Science, 2025.

  2. Robust Importance Weighting for Covariate Shift, with Henry Lam & Fengpei Li, Proceedings of the Twenty Third International Conference on Artificial Intelligence and Statistics, PMLR 108:352-362, 2020.

Working Papers

Works in Progress

  • Regulating Sustainable Products: A Public Policy Perspective

    -with Wilfred Amaldoss.

Teaching Experience

 
 
 
 
 
Instructor, Statistical Programming
Python Summer Bootcamp
Aug 14, 2023 – Aug 18, 2023 Fuqua School of Business, Duke University
 
 
 
 
 
Teaching Assistant (Duke University)
Value Creation in Martech (2021/2023 for Carl Mela), Programming Analytics (2023 for Allison Chaney), Strategic Brand Management (2022/2023 for Tong Guo), Marketing Core (2022 for Srinivas Tunuguntla)
Sep 1, 2021 – May 30, 2026 Fuqua School of Business, Duke University
 
 
 
 
 
Teaching Assistant (Columbia University)
Stochastic Models & Applications (2020 for Ton Dieker), Introduction to Financial Engineering (2019/2020 for David Yao)
Sep 1, 2019 – Dec 15, 2020 IEOR Department, Columbia University

Contact