I am completing my PhD in Quantitative Marketing at Fuqua School of Business, Duke University. My research focuses on exploring strategic questions in the domain of digital marketing and sustainability.

In my dissertation paper, I seek to improve the design of position auctions in retail media, that is used to allocate and price ads. Using impression-level data obtained from an online retail platform, I develop an approach to simultaneously improve platform profits and advertiser surplus over status quo position auction mechanisms. In another stream of research, I study the market for sustainable products, showing how consumers' heterogeneous preferences for sustainability could produce counter-intuitive insights regarding prices, profits and consumer surplus. A subsequent paper considers regulation of sustainable products.

My research has been published at Marketing Science and the Proceedings of Machine Learning Research.