I am a PhD candidate in Quantitative Marketing at Fuqua School of Business, Duke University. My dissertation paper considers improving position auctions in retail media by enhancing the quality score algorithm to maximize retailer’s profits from clicks and purchases. Using data from an online retailer, I show that quality score enhancements improve retailer profits and advertisers' revenues.

Another stream of research theoretically investigates optimal firm response in the market for sustainable products, finding counter-intuitive insights regarding prices, profits and consumer surplus. A follow-up work considers regulation of sustainable products.

I employ methods from empirical IO, analytical models, operations, and statistics to address problems of interest. My research has been published at Marketing Science and the Proceedings of Machine Learning Research.