I am a PhD candidate in Quantitative Marketing at Fuqua School of Business, Duke University. My research focuses on policy analysis in digital marketing and sustainability.

In my job market paper, I seek to improve position auctions in retail media (e.g., sponsored listings). Using novel impression-level data obtained from an online retailer, I develop an approach to simultaneously improve retailer profits and advertiser surplus over status quo position auction mechanisms. In another stream of research, I study the market for sustainable products, showing how consumers' heterogeneous preferences for sustainability could produce counter-intuitive insights regarding prices, profits and consumer surplus. A subsequent paper considers regulation of sustainable products.

I employ methods from structural modeling, analytical modeling, machine learning, and operations research, to address problems of interest. My research has been published at Marketing Science and the Proceedings of Machine Learning Research.

I am on the 2025-26 academic job market.