I am a PhD candidate in Quantitative Marketing at Fuqua School of Business, Duke University. My research focuses on policy analysis in digital marketing and sustainability.
In my job market paper, I seek to improve position auctions in retail media (e.g., sponsored listings). Using novel impression-level data obtained from an online retailer, I develop an approach to simultaneously improve retailer profits and advertiser surplus over status quo position auction mechanisms. In another stream of research, I study the market for sustainable products, showing how consumers' heterogeneous preferences for sustainability could produce counter-intuitive insights regarding prices, profits and consumer surplus. A subsequent paper considers regulation of sustainable products.
I employ methods from structural modeling, analytical modeling, machine learning, and operations research, to address problems of interest. My research has been published at Marketing Science and the Proceedings of Machine Learning Research.
I am on the 2025-26 academic job market.
PhD in Quantitative Marketing, 2026 (Expected)
Fuqua School of Business, Duke University
MS in Operations Research, 2020
IEOR Department, Columbia University
B.Tech in Electrical Engineering, 2016
Indian Institute of Technology, Kanpur
Sustainable Consumption: A Strategic Analysis, with Wilfred Amaldoss, Forthcoming in Marketing Science, 2025.
Robust Importance Weighting for Covariate Shift, with Henry Lam & Fengpei Li, Proceedings of the Twenty Third International Conference on Artificial Intelligence and Statistics, PMLR 108:352-362, 2020.
Enhancing Position Auctions in Retail Media (Job Market Paper)
-with Carl F. Mela and Hana Choi.
Regulating Sustainable Products: A Public Policy Perspective
-with Wilfred Amaldoss.