Hi! I am an Assistant Professor of Marketing at the Indian School of Business. My research lies in the area of Quantitative Marketing, with primary interests in digital marketing, retail media, advertising auctions, sustainability, regulation, and AI. In one stream of research, I investigate how retail platforms can optimize advertising auctions by balancing monetization strategies in digital marketplaces. In a second stream of research, I investigate consumer preferences for sustainable products, and inform how firms should design and price these products, as well as how social planners should regulate such markets.

Methodologically, I use techniques from mechanism design, structural modeling, analytical modeling, machine learning, and statistics, to solve strategic problems in my areas of interest.